Earlier this year it was reported that “HIMSS published a leadership survey revealing that 72 percent of respondents identified consumer and patient considerations, such as engagement, satisfaction and quality of care, as the business issue most impacting their organizations over the next two years.” (Michelle Ronan Noteboom, May 1, 2015, Healthcare IT News).
Despite being a high priority for most providers, the definition of patient engagement is still quite subjective. Some solutions identify patient access to a portal to view medical records and wellness information as engagement. Clearly that is better than nothing, but it’s a passive approach, and it’s not enough.
Regular patient outreach using email communications, surveys, assessments and wellness reminders are active strategies to achieve “top-of-mind” with patients. Patients benefit most when communications are care- and condition-specific. These forms of communication make them feel more engaged with you and more trusting of your commitment to their wellness.