Patient Relationship Management Blog

Digital Patient Engagement

Developing a digital relationship with patients can raise satisfaction levels, increase revenue and improve outcomes. A high level of patient engagement is critical to improving the health and level of satisfaction of your patients. Your consumer/patients expect that engagement but rising labor costs and shortages may limit the amount of personal attention your staff can provide. Technology that can provide automated patient engagement throughout the care continuum is essential to achieving a high level of patient engagement without unsustainable staff costs. Our flexible patient engagement platform consolidates all of your patient engagement pathways. Before, during and after care. Digital patientRead More
My team wanted to tackle the biggest challenge facing the success of clinical trials - patient recruitment. I was surprised to learn how much patient recruitment costs. As much as 40% of the total budget for pharmaceutical trials goes toward recruitment. Beyond cost, we found that recruitment is a major cause of trial failure: as many as 85% of clinical trials fail to retain sufficient patients. It is clear that the lack of software solutions for clinical trial recruitment is a very significant factor driving cost. And it is a leading cause recruiting failure (50% of research sites obtain atRead More
You may have heard the expression "Your competitor is just a click away". That phrase generally relates to a consumer internet purchase, but patients are definitely shopping around more for their healthcare needs. Transitioning to a competitive environment isn’t easy. Competition isn't just about cost. Consumers often weigh other factors more heavily. In healthcare, successful outcomes will always be most important, but "soft factors" like patient satisfaction, patient engagement and easy, efficient communications are also important differentiators. Patients increasingly will make decisions about where to go for medical services based on these factors. An important part of your competitive strategyRead More
The answer will surprise you - it's very large. Like you, I have seen estimated lifetime values of $1 million or more; but I wanted to develop my own fact-based number. According to CMS (in the 2014 National Health Expenditure Data Fact Sheet), the average patient’s hospital expenditure was $3,047 that year. Considering that average patient’s current age and expected life-span, as well as what marketers call the "circle of influence" (that is, the number of others that patient may influence), that puts the lifetime value of a new patient at more than $600,000. Statistics can be deceiving but theRead More
EcoSoft Health prominently identified in latest Gartner Report on the importance of a Patient Engagement Strategy Last week Dr. Richard Gibson, Research Director in the Healthcare Provider analyst group of Gartner, released a report to assist healthcare providers to select Patient Engagement solutions. In the report, Leading HDOs Focus on 12 Categories of Patient Engagement Technology, Dr. Gibson writes "Value-based payment is pressuring HDO CIOs to use patient engagement tools, but making the right choice among myriad options is daunting. We categorize patient engagement technologies to help CIOs navigate the marketplace and identify the proper tools for their clinical andRead More

Winning A New Patient

Your patient is a customer. How can you win more customers? Treating patients as valued customers is by far the best way to increase patient satisfaction. The analogy of patient as customer highlights the benefit of continual engagement. Businesses have for years been implementing systematic, timely and on-going contact with customers as a means of improving satisfaction levels to gain and retain customers. The patient engagement process begins the moment that a prospective new patient first contacts the healthcare delivery organization and continues even during periods of inactivity. Implementing a consistent and standardized patient engagement strategy throughout the HDO isRead More
Of course it has. In every way - from patient experience expectations to value-based pricing. VBP will take time to implement but you can start improving patient experiences right now. Consumer-patients EXPECT you to interact with them digitally - just like every other business they deal with. We’re past the era of questioning seniors’ use of email and access to technology. Statistics show that email use is high across all age and social demographics. So the question isn't "Should we use digital communication with patients". It's "Why aren't we using it more?". A high level of patient engagement is criticalRead More

Managing Patient Referrals

Consumers may find you on the internet or they may call you. Do you have the technology in place to manage their inquiries and refer them to the appropriate individuals in your service delivery organization? Consumerism has made its way to healthcare and consequently consumer/patients have high service expectations for healthcare service organizations. Those expectations begin the moment they reach out to a provider. Given the potential lifetime value of a patient, there is a high cost for mishandling a new patient relationship. Our solution offers a systematic process to refer and track follow-up, whether from an on-line inquiry orRead More
Patient Acquisition for High Value Services Are you looking to acquire more patients - especially those interested in high-value procedures? Experts estimate the lifetime value of a patient to a hospital system at somewhere between $500,000 and $1,000,000. The value depends on the patient's age, health and financial status - but even the low end of that range means that a new patient is VERY valuable. Lots of advertising dollars are spent in gaining top-of-mind with prospective patients, but what happens to those prospective patients? That's where we come in. We provide a seamless digital path for new patients toRead More
Healthcare Technology for The Home Care Setting Extending your reach into the home care setting is being driven by a number of trends, not the least of which is valued-based payments. In an effort to provide low-cost and high-quality care, healthcare providers are increasingly delivering some type of at-home treatment. This often includes engaging patients at home for chronic disease management and post-care recovery status monitoring to reduce readmissions. Cost-effectively extending your reach into the home requires technology that connects and coordinates care teams, care managers and provider administrators. That's exactly what our technology does. EcoSoft Health is a softwareRead More
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